follow the signs

Copywriters: Nelle Thomas, Rick Molinaro     Art Directors: Lauren Meadows, Emeline Earman, Charlotte Frank

bragging rights.

This campaign was created for the One Show Young Ones Competition and was a finalist. It also won gold and Judge’s Choice at the 2019 Tuscaloosa Addys.

The brief asked for a campaign that would raise awareness of the opioid epidemic in the United States as well as reduce the stigma. My team worked together to create an experiential campaign that not only achieves those goals, but also takes the first step toward a solution to this massive problem.