SHE IS WELL EDUCATED
The University of Alabama, May 2018
Bachelor of Arts in Communication Information Sciences
Advertising Major in the highly regarded Minerva Portfolio Program
International Studies Minor
GPA: very good
SHE HAS diverse EXPERIENCE
Jr. Copywriter Resident, Moxie (November 2018-present)
Nelle works mostly on the newly acquired Driven Brands portfolio, but often gets pulled in on other projects. She is helping concept and write new brand campaigns for Meineke and Take 5 Oil Change. She works heavily on digital and social copy, as well as occasional website copy and radio projects. Brands Nelle has worked on thus far at Moxie include Audible, Carstar, Maaco, Georgia Natural Gas, DeVry University, and Moxie internal projects.
Copywriter Intern, McGarryBowen NY (summer 2018)
As a copy intern on the Subway account, Nelle concepted and wrote for various campaigns. She worked on local and national campaigns including broadcast, digital, social, and radio elements. She also worked on one social campaign for Northrop Grumman and was on the winning team for the intern project, which was centered around UPS.
Student Copywriter, Minerva Portfolio Program (August 2016-May 2018)
As a copywriter in this creative advertising portfolio program, Nelle worked with various Art Directors to write creative briefs, create strategies, and develop campaigns for a variety of CPGs, durables, services, and initiatives.
Lead Intern of Honors Year One, The University of Alabama (March 2016-May 2018)
Nelle expanded this Honors College mentoring program from serving about 500 freshmen to serving about 1300 every year, and she's very proud of it. Someone nice even wrote this article about it.
Rome Intern, LeadAbroad (summer 2017)
Nelle graciously mothered 85 drunk study abroad students who could lose a phone, wallet, sunglasses, purse, and shoes while finding a good time. She is considered by many to be a true scholar on not only Roman history, but also gelato procedure.
Copywriter, AAF National Student Advertising Competition (September 2017-May 2018)
She provided creative insight and crafted ideas as part of an integrated marketing campaign for the National Student Advertising Competition. The campaign was awarded 2nd place at the district level. See it here.
Content Editor, Truth+Dare (October 2017-May 2018)
Nelle believes that bad grammar distracts from good writing. A website with endless contributors is fun, but many of them don't know what a semi-colon is.
Assistant Director, UA Dance Marathon Creative Team (March 2017-February 2018)
Nelle created graphics and signage for many different events and fundraising campaigns.
she is highly skilled
Adobe Photoshop, InDesign, Illustrator
Social Media Management
Makes a mean pizza