GRADY

CAUTION: AWARD WINNING WORK AHEAD

Copywriter: Nelle Thomas Art Director: Adam Millman

ATLANTA BORN.
AND NOW RAISED.

AWARDS: Gold Addy for Voiceover; Silver Addy for :30 spot

Grady is a name most Atlantans recognize. But when most people think of Grady hospital, the words “new” or “state-of-the-art” aren’t exactly what come to mind. When the century-old public hospital opened the shiny new Correll Pavilion, it needed to not only announce the advancement to the community, but also to prove that Grady is not just a name from Atlanta’s past, it’s the hospital building Atlanta’s future.
Voiced by Grammy winner and proud Grady baby Killer Mike, this campaign tells a story of growing up in Atlanta both as individuals and as a communtiy-forward hospital. We used Grady’s well-known reputation as proof that we’ve been here from the jump, and that we will always be here to take our city to the next level.