MAKITA

Copywriter: Nelle Thomas, Kellie Dickinson Art Director: Sara Lowe

BUILT TO BE THE BEST.

Makita isn’t for weekend DIYers. It’s for pros. The ones who spend every day honing their craft on a job site, and every night trying to shake sawdust out of their work boots. This campaign was created to speak directly to the ones whose livelihood relies on the power and performance of their tools.